Who is Marcelo Goudard?
Marcelo Goudard is a senior marketing and growth executive with more than 18 years of experience across strategy, brand, go-to-market, performance marketing, CRM, lifecycle, analytics and commercial transformation. He is the Founder and Managing Director of Yudrin & Co in the United Arab Emirates.
A career built at the intersection of growth and operating discipline.
His work spans fintech, payments, technology, SaaS, consumer brands, luxury, retail, real estate, travel and hospitality. The common thread is not a sector. It is the job of turning commercial objectives into a marketing system that can be measured, managed and improved.
Executive marketing
Fractional and interim CMO/CGO work, team leadership, budget governance, planning and executive reporting.
Acquisition to lifecycle
Go-to-market, paid acquisition, conversion, CRM, activation, retention and customer value.
Systems, data and AI
Analytics, attribution, automated workflows and practical AI tools designed around commercial decisions.
“Build trust, remove friction, create recurring relationships and then scale acquisition.”