Senior marketing judgement with hands-on operating capability.
The focus is on the parts of marketing that materially affect commercial performance, not a catalogue of disconnected channel services.
Executive leadership
Strategy, planning, team structure, budget governance, agency leadership and CEO or board reporting.
Growth strategy
Growth diagnosis, go-to-market, channel prioritisation, funnel design and experimentation.
Brand & positioning
Value proposition, messaging architecture, premium positioning and trust-building strategy.
Performance & demand
Paid-media strategy, campaign architecture, audience segmentation and conversion improvement.
CRM & lifecycle
Lead routing, lifecycle communication, onboarding, activation, retention, reactivation and customer value.
Analytics & attribution
KPI architecture, funnel reporting, CAC/LTV thinking, attribution review and executive dashboards.
Marketing operations
Planning cadence, approval processes, reporting routines, supplier governance and testing systems.
AI & automation
Automated reporting, internal AI tools, workflow design, research support and data consolidation.
International growth
Multi-market adaptation, market-entry strategy and cross-functional work across international teams.